The Visual Identity of the Multicultural Center in Warsaw
2018
Student project at the Packaging and Brand Design Studio at the Faculty of Design,
Academy of Fine Arts in Warsaw
About
The Multicultural Center in Warsaw is a place of local activity, a second home for immigrants and the local community, where everyone will find a suitable educational, cultural, advisory, information or hobby offer. It was created to support intercultural and civic integration of Warsaw residents.
Business goal
To propagate the Multicultural Center. Increase brand recognition. Show that there is such a safe meeting place for cultures.
How do we want to achieve it?
Creating a new coherent and distinctive identification that works strongly in print and digital, reflecting this place as warm, friendly, accessible to everyone, open to otherness, safe.
Main message
Diversity enriches. The Multicultural Center is open and friendly to everyone.
The Inspiration
The logo and entire identification are based on letters taken from different languages. The written letter symbolizes the cultural achievements of the nation.
Logo
Letters symbolizing diversity make up one, compact body and the inscription of the Multicultural Center, just as people from different cultures form the community of the Center and also of Warsaw.
Visual Identity
Some letters have been enlarged to create a distinctive theme that works strongly in the promotional materials. It’s a dynamic project that gives multiple in-use options.
A powerful sign is complemented by vivid colors that will empower the communication and will make it clear and recognizable.
The whole creates a strong, modern and at the same time cheerful and simple identification.
